the-real-estate-cycle

Whisper with me… If you build it, they will come

And if you develop it, they will come.

In the movieĀ Field of Dreams, Kevin Costner plays a farmer who hears a voice whispering to him and subsequently has a vision of a baseball field. As we all know, he plows his corn crop under and builds that ball field, and they did indeed come.

Well, along US Hwy 14 in Janesville’s industrial park where farmers have been growing corn and soybeans, earth is being moved for the construction of a 150,000 SF flex industrial building. The developers, Badger Property Investments, heard the whispers and expect the tenants to come. Continue reading